LOS ANGELES, September 10, 2015 – The leading provider of in-line inspection solutions to the global beverage industry, formerly known as Industrial Dynamics Company, today announced a sweeping rebrand, including officially changing its name to FILTEC globally.
“We believe that uniting FILTEC and its nine global subsidiaries under one banner reflects our commitment to be the provider of choice for innovative, reliable and user-friendly inspection solutions for all of our global customers,” said David Storey, FILTEC President and CEO.
Storey joined FILTEC in August 2014, as part of SFW Capital‘s substantial strategic investment in the Torrance, California based company. Since then, he has led a rapid series of internal investments to build upon the strong legacy of FILTEC, which has been synonymous with quality, reliability, and trust-worthiness for over 57 years. Under Storey’s leadership, FILTEC has rebranded itself to represent its new spirit of innovation and greater customer focus.
“We aim to be the indisputable leaders in inspection technology and to be the best possible partners for our clients worldwide. We have placed renewed emphasis on developing new technologies and integrating a more customer-centric approach. This is a new era for FILTEC. It was important that our brand reflected these goals,” said Storey.
The new logo pays tribute to the company’s heritage dating back to 1958 while looking forward to a new era of innovation. As part of the rebranding, FILTEC is planning on launching a refreshed product line that will debut domestically at PACK EXPO in Las Vegas in September, and internationally at Brau Beviale in Nuremberg in November.
“The new logo and brand is a symbol of innovation and customer focus which is at the root of everything we do here at FILTEC,” said Storey. “We expect that this will be the first in a series of developments that will be welcomed by our customers, partners, and employees.”